Toggle, a new self-service gift card platform, announces a successful first quarter with over 130 locations live and having processed £600,000 of transactions on behalf of their clients, and announce Byron Hamburgers, Hickory’s, Ego Restaurants, Rosa’s Thai, The Alchemist and Brewhouse & Kitchen among those now live. The platform, designed to allow people to set up the sale of gift cards and experiences within their business themselves, has no setup fee and integrates with Zonal, Comtrex, Polaris and Orbis. Toggle CEO, Dan Brookman, says ‘we’re really proud of what we’ve achieved so far. We’ve taken years of experience within the gifting and marketing space, understood all the wants, needs and complexities of setting up the sale of gift cards and experiences within a business, and made it easy for people to just sign up and get selling by creating an account on usetoggle.com.’
Their latest rollout, Toggle POS Mode, allows users to redeem vouchers in-store without a till integration. Designed for those who have a tablet or mobile behind the counter, Toggle POS Mode acts as an extension of the tablet-based payment process and opens up the platform to anyone with a device and an internet connection.
Toggle believes that whilst physical gift cards remain key, digital sales of both gifts and importantly experiences are catching up fast. Digital gift cards make up 44% of total sales on the platform, and they expect to see this rise to 70% within two years. Toggle CDO, Andrew Whiteley, says ‘digital gift cards are something we’ve been seeing rise dramatically over a few years, with a sharp increase among our clients since we launched Toggle due to the ever-improving customer experience. Physical is still hugely important though – our clients who offer physical gift cards in store sell 40% more than those who are digital only.’
Businesses are able to sell physical or digital gift cards and experiences and can sign up to Toggle straight from the website at usetoggle.com.
Toggle is the sister platform to Airship, a digital customer engagement specialist with over 15 years of experience within the hospitality sector. Their CRM platform provides built-in tools for SMS and email as well as deep segmentation of customers. They work with a raft of high street brands including Revolution Bars Group PLC, Turtle Bay, Stonegate Pubs, Rosa’s Thai Cafe and Hickory’s Smokehouse.