Give a short synopsis of your career in the last 10 years?  I started my career in hospitality retailing.  My first degree in Hotel Management.   Then I became a Chartered Management Accountant and did my Masters MBA.  My big break came when my employer, Whitbread PLC, asked me to look at the Leisure Voucher Business they owned. I have, over the last twenty years, worked with some of the world’s largest organisations to get the very most from gift cards.

It seems that you live and breathe gift cards…..what do you love about the industry?  I love the fact that you can make people happy with a gift, a reward, a promotion, a motivation, a thank you.   And for the retailer, money in the till with a (paid for) recommendation that the recipient shops with you.

Your business, Gift Card Consulting, what does it want to achieve?  To continue to drive great value for our clients through our deep and detailed understanding of the gift card market and its dynamics.  I delight in the fact our clients rave about us.  That’s what motivates me.    I am fortunate to love what I do and our clients get such significant value from our work.


What has been your biggest career achievement to date?  Winning the Life Time Achievement award from the UKGCVA.  How very special to be amongst the very first to gain this incredible honour from your peers.

What is yet to come?  In short so much more.  I love what I do, I can’t get enough of it.

What do you treasure the most?  My family, Katrina and Cormac are the rock behind me and my larger family in this industry.

Who is your role model?  Mandela, what a servant leader.

What is your biggest environmental bug bear?  Plastic, there will be more plastic in the ocean than fish by 2050.  Come on let’s do our bit, which we can to make sure we reverse this trend.

If you were told to live on a desert island for 3 weeks, what 3 things / people would you take?  A box set of Only Fools and Horses.  Katrina and Cormac (hold on they would not let me watch Only Fools and Horses, mangetout- mangetout…)

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Watch this video on how Gift Card Consulting can help you launch a gift card programme