Case Studies

Case Study 1

Problem

Easylife is an online retail firm that identified a need to change the way their customers were spending money.

Solution

A strong sales manager with advanced Excel skills to analyse consumer behaviour and data. They needed to know how to upsell, cross sell, train staff and have knowledge of the retail industry. In addition, they needed to be able to communicate with partners and suppliers, analyse consumer behaviour and ultimately use the data to drive revenue across all brands.

Approach

This was very much a needle in a haystack situation. We utilised our proven creative skills and some real thinking outside of the box to search and qualify the few select candidates that fully suited both the client and the position.

Outcome

Within one week we had not only put forward an ideal candidate, but they had held two interviews and offered the role; all without us having to send a CV.

Value Analysis

Not only was the time of managers saved both sifting through potential candidate CVs and interviewing each potential candidate; but also the value of the time attached to that, as well as the impact on workload not dealt with whilst going through that process.

Case Study 2

Problem

House of Fraser had been unsuccessful in recruiting; having been looking for three months for the right Gift Card Professional to sell their B2B Incentives. They had been using online searches as well as job boards.

Solution

To move away from avenues where the same actively searching candidates pop up time and time again, and bring in experts that know the industry and those within it inside-out.

Approach

We utilised our exceptional network of contacts and knowledge of the industry to search and select the people with the right skills suited to the company and criteria.

Outcome

Within two weeks we had a shortlist of four candidates from the industry with the ideal criteria. The first candidate interviewed by House of Fraser was offered the role.

Value Analysis

Not only was the time, value of time and impact on the business from ongoing ineffective searching saved; but the successful candidate generated £200K in their first six months.

Case Study 3

Problem

National Gift Card Europe (now DiggeCard) had been looking for candidates for two roles for three months, trusting local agencies with their important recruitment, yet receiving only IT sales CVs.

Solution

To find Retail Partnership Manager and Business Development Managers that weren’t IT Sales candidates but had the right experience.

Approach

Knowing that pain was setting in, we searched and reached out to our valued network, and then promoted our candidates by using our unique Skylability Assessments.

Outcome

Within two months we had solved the problem, with both our candidates having been placed and in their new positions. Since then, the CEO has helped us with recommendations and referrals and trusts us implicitly.

Value Analysis

The time and value of time attached to a further three months searching; or worse still, the impact on the business should the ‘halo effect’ had set in and our client ‘making do’ with IT Sales Candidates that simply weren’t suitable!

Case Study 3

Problem

Coniq, a fast growing retail technology company needed to grow their global sales team across the UK, Europe, Dubai and beyond.  They needed SaaS Sales Managers who could sell their Loyalty / CRM solution to retailers but didn’t want to spend big agency fees.   They also didn’t have the internal structure or an established recruitment process to get the job done quickly and cost efficiently.

Solution

They employed GCR on a retained basis who acted as their ‘internal recruitment team’.  This was a contracted relationship spanning just over 4 months that enabled Coniq to plan a slick recruitment process to get their roles filled quickly and seamlessly.

Approach

Knowing that these roles were for new territories for Coniq, it was essential to make sure there was a clear understanding of what was critical and to find the right recruitment channels that attracted the best local candidates.  The entire recruitment strategy required planning including writing attractive job adverts, compensation packages, market research and the interview process.

Outcome

After 4 months of working closely with the senior leadership team, 5 Senior Sales Managers were recruited in Dubai, Barcelona, Chicago, Poland and the UK along with one Chief Marketing Officer, one Pre-Sales Technical Consultant plus a Data Scientist.   Using GCR on a retained basis meant that Coniq saved a generous amount of money on pure agency fees and had our expertise and time dedicated to their business growth.

Value Analysis

Contracting GCR on a retainer basis as internal recruitment consultants for this project, Coniq saved 45K on direct recruitment agency fees.

 

Talent for the Gift Card, Tech, Loyalty, Incentives and Reward Market

 

 

Gift Card Recruitment

T: 0203 488 1539
E: info@giftcardrecruitment.co.uk